The Women in Music Annual Holiday Party has become a staple event and a highly recognized industry fundraiser around the holidays each year here in New York City. The Nielsen Music sponsored event helped celebrate the organization’s 30th birthday this year, and welcomed its usual VIP who’s-who guest list of music industry executives, rising professionals, and one of NYC’s hottest rising artists, Evvy. Highlight performers at the event in years past include recent breakout artists such as Betty Who and Vérite, so it’s worth noting that Evvy is a name you might be hearing a lot more of in the very near future.
The pop singer, headquartered here in New York, released her debut self-titled LP independently in 2014, and followed up with the incredibly catchy, sample-riff driven single “Tidal Wave,” in July. While “Tidal Wave” has begun to gain some traction in the playlist world, Evvy has also begun popping up on larger show bills supporting other established artists.
Her short but powerful set at the holiday party highlighted her style of pop, built around an ethereal electronic kind of sound, along with some throwback elements from early 90s house music that give her a unique presence in a very saturated market. Performing songs off the LP including “Never Let You Go,” “Got Me Movin’,” and “Collide,” Evvy took full advantage of being in front of a room full of industry taste makers. She’s not the same artist that I first saw around a year ago, she’s learned to own the stage, and really perform her songs, and her presence and ability to take control of a performance was clearly evident during the set’s key moment with “Tidal Wave.”
With her biggest show to date now on her resume, it’ll be exciting to see who else’s attention she grabbed from the party and where it will take her. She’s still relatively unknown in the overall picture, but now also in pretty good company of artists who have performed at the popular annual music event. Hopefully she’ll be able to follow in their footsteps and make 2016 a year that will introduce her to the musical world outside of New York.
Article: Tom Shackleford
Photos Courtesy of Around Digital Media, via Women In Music