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OK Go has been redefining the music video scene ever since their homemade treadmill-dancing video shook the web in 2006 – back when the concept of going viral was still just a baby and “breaking the internet” took a lot more than a striptease. But as the colorful four-piece toyed with drones, explosives, and optical illusions, they resisted becoming a novelty by cooking up song after song at the same caliber.
Their newest innovation is set to the slick sounds of “Upside Down & Inside Out,” the opening track from 2014’s Hungry Ghosts that was just aching for a trippy vid. Filmed “in zero gravity, in an actual plane, in the sky,” OK Go has once again tapped into what fans love most – science-y visual tricks, perfectly-timed dance moves, and cute guys floating around in the clouds. Well played.
Article: Olivia Isenhart