How Facebook Destroyed My Small Business Without Explanation

Hey all – as some of you may know, I run a small advertising agency out of New York City that focuses on social media ads, management and growth.  When I say small, we have roughly 10-15 clients at a given time. These clients pay for social media management, SEO & SEM as well as social media advertising. In the past year, we have spent roughly $30,000-$40,000 on paid Instagram and Facebook ads for our clients. We have also spent around $10,000 in ads to acquire these clients.

We are a small business, and all of our clients are small businesses just trying to make an honest living.

Over the past year, I have learned the hard way that Facebook does not care about small businesses. My troubles started around 6 months when my advertising account was disabled out of the blue. Since Facebook does not allow you to talk on the phone with a real person, getting any answers was impossible. I have read the advertising guidelines backwards and forward and I can assure you that I had never violated any terms of service. Every time I appealed the disabled account, I got a generic reply saying they were unable to turn my account back on.

I lost a couple clients due to this. I forced my remaining clients to set up their own Ad Accounts and add me as an admin. This was a huge learning curve for most of them and created unnecessary headaches.

Things have been moving forward smoothly until this weekend when I tried to boost a post for a client. I got an error saying

“We were unable to create your promotion. Please try again.” Once I dug deeper, I found an error message in my ad accounts that said: “Your Advertising Access is Restricted. You are no longer allowed to use Facebook Products to advertise. You can’t run ads, manage advertising assets or create new ad or business accounts.”

My heart sunk, I knew it was happening all over again. How am I going to explain this to all of my clients? Why was this happening? What did I do? Well, turns out Facebook is no help again. I was sent generic responses with no reasoning.

As a small business owner who uses Facebook and Instagram to survive, I am devastated at how little they care. No one has actually taken the time to review my situation and give me honest feedback as to why they are shutting me down. My agency is taking another hit, and i’m forced to find a new career.

If Facebook or anyone would like to reach out, i’m at rsvp@pancakesandwhiskey.com

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