The all-lady Spanish indie rock band from Madrid by the name of Hinds celebrated the release of their debut full-length album Leave Me Alone with a surprisingly huge amount of industry buzz, fresh fan zeal, and a pair of NYC appearances with an in-store arrival in downtown’s Other Music and full show at Brooklyn’s Palisades. Sure, the band has been around since 2011 when they were known as Deers, but it really has been just about a year since considerable buzz-itus began to beset these attractive, talented, and very sweet lassies, and their rise to rapid rise to “new it band” status, especially before their first major release, is really quite spectacular.
Sure, some of this sudden hype is undoubtedly due to some slyly impressive marketing and aggressive social media presence, but their main weapon in their conquest has been the spark they light on the concert stage. After all, when you see them play you are immediately overwhelmed by an overabundance of out-of-control cuteness, hotly rolled latin R’s, and downright catchy garage pop that makes for a seriously awesome good time. Still, their rise has even clearly caught the girls themselves off-guard as well. After they sound checked at Other Music, the main lead vocalist of the group Carlotta Cosials seemed shocked when informed by the store manager that the 20-odd people already listening to them in the tiny NYC music store were not the only people who had come to see them, that these were actually just the industry people, and that there were in fact a line of people outside the store to see them. After everyone did pile in, I realized I had not seen this store more this packed since the Breeders did an in-store here several years ago.
Similarly, the following night at Palisades was packed to the hilt with a line still around the corner even after they had started playing. The stuffed and sweaty show that ensued was a wild ruckus indeed. As Carlotta explained before they started, “This is supposed to be a record release tonight, but this is actually just a wild party!” The set included guest appearances by Shamir and John Eatherly of the NYC alt-rockers Public Access T.V., and they even had a second set where they let some audience members come onstage for some hilarious rock karaoke. The fab foursome of vocalist and guitarists Carlotta Cosials and Ana García Perrote, bassist Ade Martín, and drummer Amber Grimbergen are truly on their way to lofty zones of uber-sensation status, and they proved the can certainly charm the butts and hearts off of the typically chilly NY scene.
Article: Dean Keim